Step 1 - Brainstrom

Pet Sitting Area
Who = people who are busy working (23-35)
Why = many people have pets but because they are too busy working, they dont have time to take care of their pets. So, with this service they dont need too worry anymore.

Step 2 - market analysis and strategy

Location : city center and shopping center
Demografi : people who have a busy work schedule, people who travel long distances or on holiday, animals thats require special care, people who experience emergencies
Problem solved : so, because many people are busy, we can help them to look after their pets by offering good, save, and compotable facilities.
Target market location : because our target market is people who have pets, of course they spend their time in several specific locations such as parks, veterinary clinics, and shops that sell various pets supplies. for social media, there are several popular platforms for pet lovers such as instagram and facebook for pets lovers which are often used as places where animal lovers interact, share information, and support each other.
Service price

Animal care	IDR 300 thousand per night
Full service animal salon	IDR 250 thousand per animal
Doctor's check	IDR 150 thousand per animal

Frequency level : the frequency with which individuals leave their animals in animal care can vary depending on individual needs and specific situations.
Budget strategy

Animal cage	IDR 3 million
Storefront to display products sold	IDR 2.5 million
Pet food	IDR 5 million
Pet toiletries	IDR 1.5 million
Pet accessories	IDR 1 million
Other equipment	IDR 500 thousand
Caretaker wage: @Rp2 million x 2 people	IDR 4 million
Veterinarian salary	IDR 2 million
Care materials for animal care	IDR 1.5 million
Equipment for animal salon	IDR 7.5 million